UMAR ZULFQAR
SEO Specialist | 3+ Years of Experience
Technical SEO · On-Page SEO · Off-Page SEO · AEO/GEO
Data-driven SEO Specialist focused on technical site health audits, local Google Business Profile dominance, Core Web Vitals performance, and AI Search Optimization.
Data-Driven SEO Specialist Driving Organic Search Growth
I am an SEO Specialist with 3+ years of hands-on experience delivering data-driven search engine optimization. I help global brands and international businesses expand organic search visibility, fix complex technical site health issues, and turn search intent into measurable revenue.
My expertise spans Technical SEO audits, On-Page keyword optimization, Off-Page authority building, Google Business Profile (GBP) local map pack dominance, AI Search Optimization (AEO/GEO), and supporting WordPress web engineering.
Core SEO Skills & Competencies
Specialized search engine optimization competencies structured for technical health, user searcher intent, and AI search engine visibility.
Technical SEO
Technical SEO Audits, Crawling & Indexing, Canonical Tags, Robots.txt, XML Sitemap, 301 Redirects, Schema Markup, Core Web Vitals, Internal Linking.
On-Page SEO
Keyword Research, Keyword Mapping, Content Optimization, Meta Tags, Heading Optimization, Internal Linking & Searcher Intent Alignment.
Off-Page SEO
Link Building, Backlink Analysis, Outreach Strategy, Competitor Backlink Gap Analysis, Domain Authority & Digital PR Signals.
Analytics & SEO Tools
Google Search Console, GA4 (Google Analytics 4), Google Keyword Planner, Ahrefs, Semrush, Screaming Frog, PageSpeed Insights.
AI Search Optimization (AEO & GEO)
Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI-friendly Content, Entity Optimization, Structured Data, AI Search Visibility.
WordPress Development (Supporting Skill)
Custom WordPress theme builds, page speed tuning, Elementor & Gutenberg setups, plugin management, and technical SEO website engineering.
Answer Engine & Generative Engine Optimization (AEO & GEO)
Positioning brands for conversational AI search engines (ChatGPT Search, Perplexity, Google AI Overviews). Combining structured entity data with high-intent content to capture AI citations and direct answer results.
How I Approach SEO
An 8-step systematic framework designed to discover opportunities, fix technical obstacles, and deliver sustainable organic growth.
Research
Analyzing industry benchmarks, target audiences, commercial keywords, and competitor SERP positions.
Audit
Comprehensive technical crawl audit identifying broken links, slow pages, indexing bottlenecks, and Schema gaps.
Strategy
Designing a customized SEO roadmap focusing on high-converting service pages, technical fixes, and local map pack dominance.
Optimization
Refining meta tags, heading hierarchies, URL structures, internal links, and Core Web Vitals performance.
Content
Creating and optimizing medical & service landing pages aligned with searcher intent and E-E-A-T trust factors.
Authority
Building local citations, Google Business Profile signals, and trustworthy domain backlink authority.
Measure
Tracking organic clicks, keyword rank movements, impressions, and conversions through GSC & GA4 dashboards.
Improve
Continuous refinement, algorithm update resilience, and content expansion for long-term organic market dominance.
Featured SEO Client Work
Proven SEO performance and custom website development for businesses, educational platforms, and industrial enterprises.
Binod Group
Long-established automotive group serving Northeast India through vehicle sales, servicing, and dealership SEO.
BookTutor
Educational platform in India connecting students with home and online tutors across academic subjects.
SAH International
International educational and social foundation working towards accessible education and community welfare.
Dispur Polyclinic & Hospitals
Hospital website serving patients in Guwahati, with strong technical search performance for clinical services.
DUHA Industries
Product-focused manufacturing website offering plastic furniture and household products under DUHA brand.
Uncodemy
Education and technology training project focused on improving search visibility for IT programming courses.
Browse All Client Projects & Case Studies
Explore the full collection of real client websites across Automotive, Power Infrastructure, EdTech, Healthcare, and Non-Profit sectors.
SEO & Web Development Clients
Organized collection of real-world client partnerships across Automotive, Power Infrastructure, EdTech, Healthcare, and Non-Profit sectors.
Industry SEO Tools & Platforms
Professional software suites used to execute research, technical auditing, and rank tracking.
What I Can Help With
End-to-end search engine optimization and WordPress website engineering tailored to your growth objectives.
Off-Page SEO
Authority building, high-quality backlink acquisition, outreach strategy, and competitive backlink analysis.
On-Page SEO
Search intent mapping, keyword research, meta tags, content structure, and internal link optimization.
Technical SEO
In-depth technical site audits, Core Web Vitals speed tuning, XML sitemaps, robots.txt, and canonical tags.
AEO — Answer Engine
Featured snippet optimization, direct answer blocks, question search intent, and structured FAQ Schema.
GEO — Generative Engine
Entity relevance, topical authority, E-E-A-T credibility, and structured data for AI search systems.
AI SEO Services
Hybrid strategy combining machine-learning content structure with foundational technical SEO.
Portfolio Website Development
Custom, high-performance personal portfolio websites engineered with responsive mobile design, fast page load speeds, and built-in On-Page SEO.
Professional Experience
Track record of driving measurable organic growth, multi-channel marketing campaigns, and technical SEO operations.
Marketing Operations & Digital Specialist
Medigrow.ae · Remote- Campaign Execution & Lifecycle: End-to-end planning, launch, and tracking of multi-channel direct marketing campaigns across Google Ads and Facebook Ads to accelerate time-to-market.
- Operating Efficiencies: Balanced shifting marketing complexities against budget constraints by optimizing bidding strategies and conversion tracking, significantly minimizing acquisition costs.
- Stakeholder & Client Relations: Managed expectations across multiple domestic and international stakeholders, resolving alignment disputes smoothly to ensure strategies delivered measurable results.
- Data Analysis & Auditing: Leveraged GA4 and Google Search Console to run deep performance analysis, continuously refining customer engagement metrics and technical SEO structures.
Digital Marketing & SEO Specialist
Web Style Club · Remote- Process & System Optimization: Streamlined direct marketing workflows by aligning paid traffic initiatives with organic content marketing to improve overall operational effectiveness.
- Deadline & Pressure Management: Successfully met high-velocity deployment deadlines for diverse client portfolios, delivering detailed performance reports and content enhancements under tight schedules.
- Growth Services: Managed high-quality outreach and advanced competitive analytics to maximize local search visibility and track campaign lifecycle metrics.
SEO Executive
Uncodemy · Noida, India- Cross-Functional Collaboration: Acted as a key stakeholder bridge between marketing and web development teams to resolve technical site errors, mobile usability issues, and system bottlenecks.
- Performance Delivery: Managed core landing page optimizations to drive measurable organic growth, consistently executing tasks under strict project timelines.
SEO Intern
Uncodemy · Noida, India- Foundational SEO & Reporting: Assisted in tracking primary keyword metrics, executing foundational on-page tasks, and building out performance insight reports for executive reviews.
Looking for an SEO Specialist? Let's discuss your project.
Have a website that needs better visibility? Let's talk about your search engine optimization goals and design a technical search strategy tailored for your business.